Review: Following: A Marketing Guide to Author Platform

David Gaughran, Following: A Marketing Guide to Author Platform (2020)

https://www.goodreads.com/book/show/53919170-following?ac=1&from_search=true&qid=KER0IP0xH9&rank=1

This pamphlet, which the author gives away free as a Reader Magnet, boils down the essential elements in developing an author platform. What is an author platform. It is ‘a writer’s collective presence on the internet’. Gaughran simplifies the gobbledy-gook and pares it down to the essential tasks, also recommending requisite services and software.
Never mind blogging, he says, unless you want to. The three main ‘planks’ of your author platform need to be 1. a Great website 2. a Thriving mailing list 3. an Active FaceBook page.
He goes through, step by step, how to do this.
Check it out, and start building your ‘following’.